Job Description
The incumbent will support scalable and data-driven marketing growth by assisting with account-based marketing campaigns, day-to-day campaign management, and performance tracking across web, app, and onboarding journeys. The role is responsible for helping maintain accurate tracking and reporting, and supporting the analysis of funnel performance to identify opportunities for improvement. By supporting consistent data tracking and reporting standards, this role helps give demand generation and business teams the visibility needed to improve conversion, enhance customer journeys, and support marketing efficiency across the group. Supporting Account-Based Marketing campaign execution, managing day-to-day campaign tracking (UTMs, GA4, GTM), monitoring lead conversion and funnel performance, maintaining reporting dashboards, and identifying AI-driven automation opportunities.
Requirements
Bachelor's degree in Marketing, Business, IT, or related field; 5+ years' experience in marketing operations, digital analytics, or performance marketing, ideally in tech/payments; strong analytical and data-driven decision-making skills. Tools: GA4, AppsFlyer, HubSpot, GTM, Google Ads, Campaign Manager
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