Why a Cover Letter Matters
Even if the job advert does not ask for one, sending a cover letter shows initiative. Recruiters in East Africa receive hundreds of CVs for every role. A cover letter gives you 30 seconds to explain why you — not anyone else — should get the interview.
The Right Structure
Keep it to one page. Three short paragraphs is enough.
Paragraph 1 — Who you are:
State your name, the role you are applying for, and where you found it. One or two sentences only.
Paragraph 2 — Why you are the right fit:
This is the most important part. Pick two or three specific achievements from your CV and connect them directly to what the employer needs. Use numbers where possible.
Paragraph 3 — Call to action:
Thank them for their time, express genuine interest, and say you would welcome the opportunity to discuss further.
Common Mistakes to Avoid
Starting with "I am writing to apply for..." — too generic
Copying your CV word for word
Making it longer than one page
Not addressing the specific company or role
Spelling and grammar errors — always proofread twice
A Sample Cover Letter
Dear Hiring Manager, I am applying for the Accountant position advertised on LinkedIn. With five years of experience in financial reporting for manufacturing firms in Nairobi, I have consistently delivered accurate monthly statements and reduced audit preparation time by 30%. I am confident I can bring the same rigour and efficiency to your team. I would welcome the opportunity to discuss my application further. Thank you for your consideration.
Tips Specific to East Africa
Always mention your availability to start
If applying for a role in UAE, mention your passport status
Reference any local certifications — CPA(K), ACCA, NEBOSH
Keep language professional but warm — formal without being cold
Follow up by WhatsApp or email after 5 business days if you hear nothing
Ready to take the next step?
Whether you are hiring or job seeking, TrueLak is here to help.